Privacy Policy for RockLane.com

---

Effective Date: 2/1/2023

Last Updated: 2/24/2025

Welcome to RockLane.com, the official website of Rock Lane Resort and Marina. Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, book a reservation, or interact with our services.

By accessing RockLane.com, submitting personal information, or making a reservation, you acknowledge and agree to this Privacy Policy.

When you interact with our website, we may collect the following personal information:

• Contact Information: Name, phone number, email address, and mailing address.
• Reservation Details: Arrival and departure dates, guest preferences, and payment details.
• Communication Preferences: Your preferences for receiving marketing materials, promotions, or notifications.
• Survey or Feedback Information: Responses to surveys, reviews, or feedback forms.

When you visit RockLane.com, we may automatically collect certain information, including:

• Device and Browser Information: IP address, device type, browser type, operating system, and referring URLs.
• Usage Data: Pages visited, time spent on pages, and interaction with site features.
• Cookies & Tracking Technologies: We use cookies, pixels, and other tracking technologies to enhance your experience, analyze traffic, and personalize content.

We may receive additional information from:

• Third-party booking platforms
• Advertising and analytics partners
• Social media platforms when you interact with our ads or profiles

We use your information for the following purposes:

• Processing reservations and payments
• Sending booking confirmations and updates
• Providing customer support and responding to inquiries

• Sending promotional emails, SMS, and phone calls regarding special offers, events, or resort updates
• Retargeting visitors with digital ads based on website behavior
• Using automated and robodialing technology to communicate with consenting users

• Analyzing website traffic and user behavior for optimization
• Enhancing user experience and personalizing content
• Identifying security threats and preventing fraud

• Meeting legal obligations and regulatory requirements
• Enforcing our terms and conditions
• Protecting the rights, safety, and property of our users and business

We do not sell your personal information. However, we may share your data with:

We may share information with trusted partners to facilitate services, including:

• Payment processors (for secure transactions)
• Email and SMS marketing platforms
• Booking and reservation platforms
• Advertising and analytics partners (Google Analytics, Facebook Ads, etc.)

We may disclose personal information if required by law or in response to valid legal processes, including:

• Compliance with law enforcement or regulatory authorities
• Protecting the rights and safety of Rock Lane Resort, guests, and website users

We use cookies, web beacons, and tracking pixels to:

✅ Enhance website functionality

✅ Personalize user experience

✅ Measure site traffic and performance

✅ Deliver targeted advertisements

• Essential Cookies: Necessary for site operation (e.g., login, reservations).
• Analytics Cookies: Helps us analyze website usage (e.g., Google Analytics).
• Marketing Cookies: Used for targeted advertising (e.g., Facebook Pixel, Google Ads).

You can modify your cookie settings through:

• Browser Settings: Disable cookies through browser preferences.
• Ad Preferences: Adjust targeted ad settings in Google, Facebook, or other platforms.

Note: Disabling cookies may affect website functionality.

You may opt-out of:

• Emails: Click the “Unsubscribe” link in any email.
• SMS & Calls: Reply “STOP” to SMS messages or request removal via phone.
• Targeted Ads: Adjust preferences via ad networks (Google Ads, Facebook).

To request access, correction, or deletion of your personal data, contact us at [Insert Contact Email].

Our website does not currently respond to Do Not Track signals from browsers.

We implement industry-standard security measures to protect your data, including:

• Encryption of sensitive information
• Access controls and authentication protocols
• Regular security monitoring

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required by law.

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices and encourage you to review their policies.

RockLane.com is not intended for children under 13. We do not knowingly collect personal information from children. If we discover such data, we will delete it immediately.

We may update this policy from time to time. Any changes will be posted on this page with the updated “Effective Date.”

For questions or concerns about this Privacy Policy, please contact us at:

📍 Rock Lane Resort & Marina

📧 [marketing[at]rocklane.com]

📞 [417-338-2211]

By using our website, submitting personal information, or making a reservation, you:

✔ Agree to the terms outlined in this Privacy Policy.

✔ Consent to receive communications via phone, SMS, email, and robodialing.

✔ Understand that cookies and tracking technologies may be used.

Thank you for choosing Rock Lane Resort and Marina! 🚤🌊